top of page

Discover value with Focused

Our Mission

'Excellence is not a gift, but a skill that takes practice. We do not act ‘rightly’ because we are excellent. In fact, we achieve excellence by acting rightly'. 


At Focused, we're passionate about helping sales teams achieve success through the power of effective listening and questioning. 

Our tool is designed specifically for sales teams to conduct kickass discovery calls that unlock valuable insights and build strong relationships with prospects. We understand that listening is a skill that must be trained and practiced, and our tool provides a fun and engaging way to do just that.

Our Purpose

"Test in the market, not in your mind"

Daniel Priestley - Dent.Global

With Focused, you'll be able to conduct discovery calls with confidence, asking the right questions, listening attentively, and ultimately gaining the market intelligence you need to close more deals and grow your business.

Research states that only 13% of discovery calls convert to scheduling a second in-depth demo call.  We think with the right tools and training we can dramatically improve this conversion rate.

We believe that every business deserves the opportunity to reach its full potential, and that starts with having the right tools and skills to succeed. At Focused, we are dedicated to helping businesses achieve success through effective discovery calls, so they can grow, thrive, and make a positive impact on the world.

Our Story

"Our 'north star' is to provide a: 

SAFER (Simple, Attractive. Fast, Easy, Remarkable) SOLUTION that aligns sales teams to conduct successful discovery calls, demo products, and ultimately delight customers".

Austin Nicholas, Focused CEO & Founder

We started this business because we saw a problem in the market - businesses struggling to convert leads into paying customers due to ineffective discovery calls. 


We experienced the challenges, of converting discovery calls, firsthand in our own start-ups and wanted to create a solution to help other startups and scale ups avoid the same mistakes.  We realised the importance of understanding before being understood and to lead customers to your product, rather than 'pushing' your product on to anyone and everyone who expresses an interest.

Our Values


Trust takes time, work & consistency

Listen Actively

Understand before being understood

Ambitious Goals

Embrace the Struggle

Transparent in Actions

Let Go of the Ego

Optimistic in Attitude

​Ok to Make Mistakes

Our Team

The Focused team is a dynamic group of individuals from different generations, each bringing a unique perspective and wealth of experience to the table. Our team comprises of a Gen X, Millennial, Baby Boomer and Gen Z, ensuring a diverse range of opinions are presented and audience needs are catered for. We pride ourselves on our ability to work collaboratively and effectively, leveraging our diverse backgrounds to achieve exceptional results for our clients.


Contact Focused

Drop us a line with any questions, inquiries or business proposals and get notified when we launch in 2023!

Thanks for submitting!

bottom of page