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Fast track the ‘Storming Phase’ in Team Trust Development.

Updated: May 28



As GetFocused's mantra goes "Trust takes time, work and consistency'. Teams go through stages of development of trust, and Bruce Tuckman established a popular framework on the subject. According to Tuckman, all phases—Forming, Storming, Norming and Performing —are necessary for the team to develop trust to increase their effectiveness in managing challenges and performing at the highest level. This article provides a brief overview of the model, including descriptions and strategies for each phase as well as an explanation of how GetFocused can help teams accelerate through each stage respectively.


1. Forming


Characteristics of Forming include the excitement of meeting new people that involve being overly inquisitive and there is a lot of attention spent on understanding the identity and purpose of the group. In order not to offend new team members there is a tendency to avoid challenging topics and stick to the status quo.


How GetFocused Helps:


By simply forming and naming teams, within the GetFocused app, helps give the team an identity and purpose.


I am a big fan of having teams choose names that align to a theme. Whether this is project or mission or characteristic related - it serves a purpose.


Names help create a sense of belonging, the same way sports club names, colours, and logos provide a sense of community. Belonging is a fundamental human need and prevents the fight-or-flight urge from kicking in.


Creating a positive mindset with guidelines using the GetFocused methodology also helps align expectations, unconstructive conflict occurs when there is a gulf between expectations, and ensure people respond to one another in a timely fashion.


Click here to download the 7 Habits of Highly Focused Meetings ebook.


2. Storming


The next phase the team typically enters is the one many team leads' fear. Team members begin to 'push back' and challenge one another and worst-case scenario completely disengage. Emotions can run high and team members can become competitive with one another rather than aiming to work collaboratively.




How GetFocused Helps:


This is the key phase that GetFocused aims to fast track.


With GetFocused’s engagement analysis tool you can clearly identify meetings that lack participation. We are advocates of constructive conflict as it highlights participants in your team care, however, when this becomes personal and unrelated to the topic in question it becomes destructive.


GetFocused helps the team stay focused on the topic in question and ensures all participants are clear of the meeting code of conduct. Effectively normalising the group to set best practice habits whilst encouraging and recognising strong leadership qualities.


GetFocused provides you with a set of best practices to for your team to conduct highly-focused meetings that essentially encourage everyone to step up and be accountable for their actions.


At GetFocused we believe trust takes time, work and consistency. This transparency, backed by a consistent meeting rhythm, helps move teams towards a higher level of trust in a shorter period of time.

GetFocused VC 7 Habits
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Please click on the link above to download a pdf giving you some more information on the 7 Habits for Highly Focused Meetings Workshop.


3. Norming


It is at this phase where the waters seem to calm a little after the storm. Team members begin to understand one another by engaging in a more solution-focused manner. The team becomes united by the objective and there is certainly a lower level of anxiety as they work more in tune with their neo-cortex (rational thinking brain) rather than their amygdala (fear, flight, freeze emotive brain).


How GetFocused Helps:


GetFocused enables all participants to acknowledge and appreciate performance at personal, team and even at ‘Tribe’ level.


This not only encourages all participants to present their best-self, but also provides really useful actionable insights and analysis for participants to continuously improve. Whether it be simply encouraging a participant to frame themselves correctly in the meeting or simply not to interrupt others whilst they are talking.


Our unique engagement analysis tool helps build psychological safety in teams by acknowledging highly engaging meetings.


Find Out Why Your Meetings are Unproductive - Take our 3-minute scorecard & get actionable steps you can start using TODAY to improve your meetings!


4. Performing


Teams can recognise when they are at the performing phase when high levels of both engagement and empathy are shown. Psychological safety in teams ensures energy and focus is all on results and impact rather than being drained by inner politics and gossip.


Team members understand their gifted talents and delegate accordingly...effectively everyone has let go of their ego and understand collectively they can achieve so much more. 'Stronger Together, Together Stronger'. There is confidence in each team member's abilities and assurance that deadlines will be met in order not to let down their teammates. High autonomous energy all focused in the right direction that brings remarkable results.


How GetFocused Helps:


GetFocused's key driver is to help build trust in teams. The meeting rhythm we recommend allows team members to share and celebrate. Not only the big wins, but also the many small ones, along the way, to success.


By streamlining meetings, increasing levels of engagement and reducing un-necessary admin, GetFocused frees up more time to focus on things that really do matter. This could be cracking on with the tasks set to accomplish the monthly objective or simply taking some time out between meetings to refresh and de-stress.


GetFocused’s helicopter view, across your organisation, also allows participants to learn from high performance teams. GetFocused provides teams with these insights and observations that can be implemented in each team accordingly.


Click here to try GetFocused for Free.


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